2018 / AGROTECH / BRAND & PLATFORM
Comunidad Campo appointed La Agencia Publicidad to lead its brand and communications work from the outset. The brief brought strategic positioning, visual identity, a launch campaign, and a digital platform into one connected engagement.
The platform was conceived for a rural and agricultural audience, with planned services including real-time weather information, field and livestock mapping, machinery rental, and a marketplace.
At launch, the assignment also covered design, programming, and platform architecture. The appointment was reported by TotalMedios and PRODU in November 2018.
Public reporting: TotalMedios · Comunidad Campo appointment