2019 / PLACE / INTEGRATED CAMPAIGN
For Misiones’ Ministry of Tourism, the campaign placed local people at the centre of the story. Rather than rely on actors, the production filmed residents at work and connected their contribution to the wider life of the province.
‘Esto también es turismo’ moved across television, radio, print, out-of-home and social platforms. The contract places the work on Misiones: the everyday lives, routines, and residents that sustain its communities and welcome visitors.
The campaign was reported by PRODU and TotalMedios in January 2019. Its multidisciplinary production included local talent and a regional production partner.
Public reporting: TotalMedios · Comunidad Campo appointment