ATL + BTL / MEDIA / CAMPAIGNS
La Agencia Publicidad lists ATL and BTL communications among its areas of work. An integrated campaign can coordinate traditional media, activation, digital channels, audiovisual content, and press around a shared idea.
Each format needs room to do what it does best. A film can carry atmosphere and story; an outdoor placement must read in an instant; social content can open a more ongoing exchange.
Planning begins with the public, the behaviour or perception the work should address, and the practical conditions of each channel.
Public reporting: TotalMedios · Comunidad Campo appointment